Arth is ‘meaning’. The essence of existence, the cause and the purpose of life. The Sanskrit word denotes one of the four goals of life and involves achieving widespread fame, garnering wealth and an elevated social standing. It is that which gives meaning to our lives; that which gives the world meaning. In this highly competitive world, where everything is a rat-race, the need is for those who can make a change. For those who will give the people ‘Arth’ (or purpose); who will, in the process, etch themselves into the world’s memory forever.

The ever-changing world of today presents us with an assortment of changing opportunities. Entrepreneurship has become the buzzword and the entrepreneur has taken of the reins. He continues setting forth to discover the new avenues opened to him by the gods of wealth.The entrepreneurship development cell, IIT Roorkee endeavours to spread this spirit of entrepreneurship and being together the best and most innovative brains who share our panorama of the future for the ultimate B-Plan contest. If you have the courage to risk, mind to think and will to start up, prove your mettle for the great lands of Pluto’s Treasure, opportunities and challenges galore; come, enter Arth.

RESULTS have been declared.